Maintaining a Clean, Error-Free Content Environment
Where it Started
Years of growth leave a mess behind. A global manufacturer's multilingual website had quietly accumulated broken links, outdated assets, obsolete PDFs, and incorrect redirects across many content sections.
It was more than an eyesore. The issues weakened SEO, reduced crawl efficiency, and raised the risk of customers landing on outdated information. And because content ran across five language versions, every problem was multiplied across regions, which made governance and maintenance steadily harder.
The client needed a proactive content hygiene program, something to improve site health, strengthen discoverability, and hold a consistent digital experience across every market.
How we work
Discover
We ran a comprehensive audit of website content, identifying broken links, redirect issues, outdated assets, and internal linking gaps across all five language versions.
Develop
We prioritized the fixes by SEO impact, user experience, content value, and navigation relevance, turning the audit into a structured, site-wide action plan rather than a random cleanup.
Deliver
We executed the cleanup, strengthened the internal link architecture, resolved the redirect issues, and made sure every improvement was applied consistently across all five languages.
What we achived
- 160+ broken links resolved.
- 93 redirect issues corrected.
- 35% improvement in internal content connectivity.
- Improved SEO crawlability and navigation efficiency.
- 100% consistency maintained across five language versions.
- Reduced content governance risk going forward.
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Answers to common Questions
Still have more questions? Talk to us
It is the ongoing work of keeping a site free of broken links, dead redirects, stale assets, and orphaned pages. On a large multilingual site, it is what keeps the experience trustworthy and search performance from quietly eroding.
Broken links and bad redirects waste crawl budget, break navigation paths, and bleed away ranking equity. Cleaning them up and strengthening internal linking helps search engines find and value your content.
Both. We remediate what has built up, then put governance standards in place so the site stays clean as new content is added, rather than accumulating the same problems again.
Every fix is replicated across all language versions, so no single market falls out of parity. Consistency across regions is the hardest part of multilingual hygiene, and it is where coordinated operations matter most.