The traditional sequence from customer needs to strategy to technology execution is too long, too limited and too risky. Strategy should be informed by an understanding of business capability from Day One. Similarly, technology execution and transformation that isn’t governed by thoughtful strategic context is equally dangerous. To truly accelerate growth and effectiveness through digital business transformation requires the fusion of customer experience, strategy and consulting and technology engineering and execution.
Our strategy and consulting teams work seamlessly with our experience and engineering teams to ensure we develop the most high-impact strategies to drive effective digital business transformation. An outside-in, customer-led perspective fuels our overall approach. And fusing experience and strategy with engineering brings together all the essential capabilities required for true digital leadership.
We structure our approach with three parallel tracks of work focused on experience, strategy and engineering. Our approach is agile, deeply collaborative and accelerated. The tracks of work interact on a daily basis to ensure each stream is optimally informed and closely coordinated. We believe that only through this parallel, collaborative approach can true digital business transformation occur in an accelerated and effective manner.
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