How a B2B Brand With a Global Distributor Network Kept Every Where-to-Buy Page Accurate
Where it Started
A B2B brand with a global distributor network relied on its website to connect buyers with distributors and offices in many markets. Outdated details could send buyers to the wrong contact.
Details changed often, updates arrived from regional teams in different formats, and every change had to be applied across the required language versions.
The client needed location content treated as live business information, supported by a consistent content operations process.
How we work
Discover
We reviewed every location page, where its details came from and how often they changed.
Develop
We set one structure for location content, one update format for regional teams and a repeatable accuracy review process.
Deliver
We expanded coverage into new regions, applied updates across the required language versions and kept navigation and links current.
What we achived
- 100 locations and 369 distributors currently maintained.
- 42 locations and 29 distributors maintained in the last 12 months.
- Location and distributor content maintained across 6 regions.
- 17 new distributors or locations added in the last 12 months.
- Location updates aligned across the required language versions.
- One consistent routine for regional teams to request changes.
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Related Cases
Questions, Answered.
They are often the last step before a buyer makes contact. A wrong phone number or an outdated distributor listing can send a ready-to-buy customer to the wrong contact.
Use one update format for regional teams, a named owner for publishing, and scheduled accuracy checks.
Use consistent fields for addresses, contacts, coverage areas and products. This makes location pages easier to maintain, filter and translate.
Each location change is applied across the required language versions, helping keep regional information aligned.
Regional teams own the facts. The content operations team owns how and when those facts are published.