How an Enterprise B2B Brand Made Its Whole Video Library Accessible With Transcripts
Where it Started
An enterprise B2B brand's website carried a growing library of product, application and corporate videos, and most had no transcripts.
This limited access to the spoken content for people who are deaf or hard of hearing and anyone watching without sound. It also left the information unavailable as text for search engines. Transcripts were added only when someone asked.
The client needed accessibility built into everyday content operations, rather than handled case by case.
How we work
Discover
We audited the video library, its pages and each video's transcript status.
Develop
We set a transcript standard for format, accuracy checks and page placement, and prioritized videos by traffic and importance.
Deliver
We worked through the backlog, added transcripts to applicable language versions and made them a required step for every new video.
What we achived
- A readable alternative to video-only information.
- Consistent transcript standards for format and accuracy checks.
- Video information available as text for users and search engines.
- Transcripts supporting applicable language versions.
- Transcripts included before new videos go live.
- A consistent transcript layout, with accessibility built into everyday content operations.
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Related Cases
Questions, Answered.
Transcripts provide a readable alternative to spoken video content for people who are deaf or hard of hearing and anyone watching without sound. They also make the information available as text for search engines.
No. Captions appear with the video in time with speech and relevant sounds. A transcript provides a separate text version that users can read. The two serve different needs and can complement each other.
Automatic tools can provide a first draft, but a person should check names, technical terms and accuracy before publishing.
Transcripts give search engines text to read and index, helping make the ideas in a video discoverable through search. They do not guarantee higher rankings.
Make the transcript a required step before a video goes live, alongside its title and thumbnail.